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Music Marking: Webdoc


Design Details
      

Initial Diagnosis
Webdoc lets you create, share and discover rich interactive posts and engage spontaneously with an audience around your interests, events and promotions. Webdoc hired me to create digital campaigns for Universal Music’s artists that could exist not only on Webdoc but on Facebook and anywhere content is embeddable. The goal of Webdoc is to promote CD releases using fan participation across all social networks. To date I have created campaigns for: Carly Rae Jepsen, The Wanted, One Direction, Nirvana, Uncle Kracker, Maroon5, Jason Aldean, Ke$ha, Kix Brooks and more.

 

Case History
Webdoc is an HTML5 drag and drop platform that allows you to pull content from around the web in to one place and then share it to your fans. I worked with Webdoc and Universal Music Group on campaigns for major artist who wanted more interaction around their CD releases. Located on the left is my design, on the right are fan posts.

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