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Style Guide: Lucasfilm

Design Details
Initial Diagnosis
I Worked closely with Lucasfilm’s art director Troy Alders, to create new campaigns and design projects spanning multiple departmental identities including Star Wars, Indiana Jones, and other Lucasfilm entertainment properties. We did collaborative therapy and inter-personality re-vectoring to fuse Licensing, Marketing, and PR identities into a cohesive whole.


Case History
Lucasfilm ltd includes multiple departments (tagged “Lucasfilm,” “Lucas Arts,” “Lucas Animation,” “Skywalker Sound,” and “ILM”) inhabiting a single corporate entity. Each identity acts under control of its own Marketing and PR department, however all identities seek licensing permissions from Lucasfilm Licensing.

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