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I was hired by Tissla to create an identity system for their multiple branches. Tissla, formerly known as AllDorm, changed their name in order to be accepted by a larger audience. They also wanted a name that would allow them to branch out into other markets. Fiona Henderson and I teamed up to create an identity system that fit Tissla perfectly.
More about the company, Tissla was founded in 2000 in a Santa Clara University dorm room with a simple insight that became one of the company’s guiding principles: